Mask OEM Factory
08 Dec, 2025 10:24am
As skincare demands shift from basic hydration to precise efficacy, the mask market is undergoing a structural transformation. Statistics show that the domestic mask market scale reached 153 billion yuan in 2025, with efficacy-based products accounting for over 65%. OEM services, as a crucial support for brands to quickly respond to the market, their professionalism and flexibility have become the core elements of industry competition. Against this backdrop, choosing an OEM partner with mature R&D systems and strict quality control standards has become key for brands to seize market opportunities.
Core Customization Dimensions of Mask OEM
Differentiated customization of efficacy formulas is the core competitiveness of mask products. Currently, consumers' attention to ingredients continues to rise, and the needs of different groups show segmented characteristics - sensitive skin groups focus on barrier repair ingredients, people who stay up late prefer brightening and antioxidant formulas, and mature skin pays attention to ingredients related to collagen regeneration. This requires OEM factories to have flexible formula adjustment capabilities, which can not only integrate classic ingredients such as hyaluronic acid and ceramide but also introduce emerging raw materials such as plant extracts to achieve specific efficacy requirements through scientific compounding.
Mask cloth selection directly affects product experience and efficacy. The mainstream mask cloth materials on the market currently include tencel, bio-cellulose, bamboo fiber, etc. Among them, tencel mask cloth has become the first choice of many brands due to its strong water absorption (can absorb 8 times its own weight of essence), high fit, and complete degradability. During customization, it is necessary to match the characteristics of the mask cloth according to the texture and efficacy needs of the essence. For example, high-concentration essence is suitable for bio-cellulose mask cloth with strong bearing capacity, while refreshing formula can be matched with bamboo fiber material with better air permeability.
Refined control of production processes is the basis of quality assurance. From temperature control during emulsification to precision control during filling, every detail may affect product stability. Hardware facilities such as 100,000-level clean workshops and pasteurization technology, as well as intelligent management methods such as MES error prevention systems, can effectively reduce the risk of microbial contamination and ensure the quality consistency of each mask.
Dongguan Keyan: A Reliable Choice for Mask OEM
In the field of mask OEM, Dongguan Keyan Cosmetics Co., Ltd. has built a comprehensive service capability based on years of industry experience. Founded in 2013, the company passed GMPC and ISO22716 international certifications in the same year. Its 13,000-square-meter production base is equipped with a 100,000-level clean workshop, providing hardware guarantees for product quality.
Its core advantages are reflected in three aspects: first, rich formula R&D experience. As a cooperative manufacturer for brands such as Shaochu Biyu, Keyan has accumulated a database of thousands of cosmetic formulas, covering multiple efficacy tracks such as hydration, repair, and brightening, and can quickly output customized solutions according to brand positioning. Second, diversified mask cloth adaptation capabilities, which can be compatible with various materials such as tencel, bio-cellulose, and pure cotton, and provide integrated services from mask cloth cutting to essence filling. Third, strict quality control system. The production process complies with international cosmetic regulations, and each batch of products undergoes microbial testing, pH value testing, and stability testing to ensure compliance with domestic and international market access standards.
Full-Link Service: Seamless Connection from Concept to Mass Production
Dongguan Keyan provides customers with OEM services covering the entire life cycle of mask products. In the early R&D stage, the professional team will provide formula optimization suggestions and sample trial production services based on market trends and target group needs to assist brands in completing product positioning; in the production stage, automated filling equipment is adopted to achieve efficient transformation from raw material emulsification to finished product packaging, improving production efficiency while ensuring quality stability; in the later stage, it can cooperate with customers to complete product filing and testing report issuance to shorten the product launch cycle.
For brands with overseas expansion needs, Keyan also has rich international compliance experience. Its product sales network has covered Europe, America, the Middle East, Southeast Asia and other regions, and is familiar with the regulatory requirements of different markets, such as ingredient restrictions in EU cosmetic regulations and halal certification in the ASEAN market, which can provide brands with targeted compliance solutions and reduce the compliance risks of international market access.
Conclusion: Quality OEM Helps Brand Growth
In the increasingly competitive mask market, the choice of OEM partners is directly related to the market competitiveness of brands. With professional R&D capabilities, strict quality control standards and full-link service system, Dongguan Keyan provides brands with one-stop mask OEM solutions from formula R&D to compliance listing. Whether it is small-batch trial production for emerging brands or large-scale production for mature brands, Keyan can meet diversified needs with a flexible service model and become a reliable partner on the growth path of mask brands.
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