Shampoo Custom Manufacturing
04 Dec, 2025 10:17am
As scalp care evolves from "basic cleansing" to "precision zone care," the shampoo market is witnessing a wave of customization. Data from the "2025 China Scalp Health White Paper" shows that among China's 360 million people with scalp issues, 82% simultaneously face the triple troubles of "recurrent dandruff, oily scalp, and persistent itching," while only 17% of users can accurately match "scalp problems with product ingredients." This mismatch between demand and supply has made shampoo custom manufacturing a key track for brands to break through. Dongguan Keyan Cosmetics Co., Ltd. (hereinafter referred to as "Dongguan Keyan"), with nearly 20 years of experience in daily chemical ODM, takes scenario-based formula research and development as the core and full-link compliance as the guarantee, providing brands with one-stop shampoo customization solutions from demand insight to finished product delivery.
Core Logic of Custom Manufacturing: From Pain Point Resolution to Scenario Adaptation
Contemporary consumers' demands for shampoo have shown a "one-size-fits-one" characteristic. Oily scalp users pursue 72-hour long-lasting oil control but worry about over-cleansing damaging the skin barrier; sensitive skin users desire gentle dandruff removal while fearing irritation from chemical ingredients; people with fine and soft hair need root support while avoiding dry hair strands. These segmented pain points have driven the refined development of custom manufacturing. Unlike traditional large-scale production, custom manufacturing emphasizes "diagnosis before formulation," achieving precise efficacy through ingredient compounding and technological innovation.
For example, a custom solution for oily and sensitive scalps needs to balance oil control and gentleness: using supramolecular salicylic acid (Patent No.: ZL202310897654.2) that only dissolves oil plugs when sebum concentration > 2.5mg/cm², combined with platycladus orientalis flavonoids to inhibit the release of inflammatory factors. This not only achieves 48-hour sebum control but also maintains the scalp pH value in the healthy range of 5.5-5.8. For fine, soft, and flat hair, 7 kinds of amino acids can be compounded to rebuild hair disulfide bonds, and a silicone-free formula can be used to enhance root support, achieving 72-hour volume effect. This scenario-based customization capability has become an important indicator to measure the core competitiveness of shampoo manufacturers.
Dongguan Keyan's Customization Advantages: Compliance as the Foundation, R&D as the Breakthrough
Against the backdrop of increasingly strict cosmetics supervision, compliant production is the premise of shampoo custom manufacturing. Dongguan Keyan holds the "Cosmetics Production License" (Yuezhuang 20161287) issued by the Guangdong Provincial Drug Administration, covering production scopes such as general liquid units (including shampoos) and cream emulsion units. It strictly complies with the requirements of the "Cosmetics Production Quality Management Specification." The company has established a full-process quality control system from raw material traceability, microbial testing to finished product sampling. Raw materials are all from suppliers certified by EU Eco-Label, ensuring that each batch of products meets national filing technical requirements and multi-regional compliance standards such as EU REACH regulations and US FDA standards.
R&D strength is the core support of Dongguan Keyan's customization service. As an enterprise under Keyan International Group, the company has established a R&D team composed of senior experts in the daily chemical industry. After more than ten years of technical precipitation, it has formed a shampoo formula library covering multiple efficacies such as oil control, dandruff removal, repair, and volume enhancement. The team is good at innovatively combining ingredients according to brand needs, such as applying β-cyclodextrin microcapsule sustained-release technology to selenium disulfide dandruff removal formulas to extend the action time of functional ingredients to 72 hours; or using plant extract compounding (such as peony root extract to inhibit 5α-reductase activity) to achieve gentle oil control. At the same time, the proportion of surfactants can be adjusted for different hair types (such as oily fine and flat hair, dry damaged hair, sensitive scalp) to balance cleansing power and gentleness.
Full-Link Customization Service: A Closed Loop from Insight to Implementation
The competitiveness of shampoo custom manufacturing is more reflected in the ability to quickly respond to market demand. Dongguan Keyan has built a full-link service model of "market research - formula development - pilot production - compliance filing - logistics distribution": in the demand diagnosis stage, the team provides brand with segmented scenario positioning suggestions (such as "stay-up late oily scalp emergency," "post-dye color protection," "post-medical beauty soothing") based on annual scalp health reports and consumption trends; in the formula development stage, small-batch trial production and consumer trial feedback are used to optimize product skin feel and efficacy; in the production link, intelligent filling equipment is used to achieve precise batching and batch stability control, with flexible minimum order quantities to meet the different needs of emerging brands and mature enterprises.
At the 2024 Beauty Expo, the "custom洗护 set for oily and sensitive scalps" displayed by Dongguan Keyan attracted the attention of many brands. Its "shampoo + scalp essence" combination scheme achieves the synergistic effect of oil control and repair through step-by-step care. At present, the company has provided shampoo customization services for many beauty brands. Among them, a custom product for "fine, soft, and flat oily hair" has achieved monthly sales of over 100,000 bottles in the first month of its launch on e-commerce platforms with the core selling point of "72-hour volume and oil control," and the repurchase rate reaches 42%, significantly higher than the industry average.
Green Customization: An Inevitable Choice for Sustainable Development
With the advancement of the "dual carbon" goal, shampoo custom manufacturing is ushering in opportunities for green transformation. The "Guidelines for Promoting Sustainable Consumption in the Daily Chemical Industry" points out that packaging accounts for 35% of the carbon footprint of daily chemical products, and raw materials account for 25%. Dongguan Keyan actively responds to this trend and provides sustainable packaging solutions in customization services, such as using recyclable hoses with 35% plastic reduction, degradable label materials, or promoting a circular packaging model of "refill + environmentally friendly outer bottle." On the ingredient side, priority is given to environmentally friendly raw materials such as bio-fermented extracts and organic plant essential oils, and the production process is optimized through Life Cycle Assessment (LCA) to reduce the environmental impact of the entire product cycle.
For example, a silicone-free shampoo customized for an emerging brand not only uses 100% recyclable PET bottles but also reduces production energy consumption by adjusting the formula process, with the carbon footprint per bottle reduced by 28% compared with traditional products. This dual value of "efficacy + environmental protection" has helped the brand gain spontaneous spread of the "sustainable beauty" label on social media and improved product premium capacity.
From consumer demand upgrading to industrial green transformation, shampoo custom manufacturing has become an important starting point for the differentiated competition of beauty brands. With nearly 20 years of industry accumulation, strict compliance management, innovative R&D capabilities, and full-link service system, Dongguan Keyan is becoming a reliable partner on the brand customization road. Whether it is an emerging brand pursuing breakthroughs in segmented scenarios or a mature enterprise laying out diversified product lines, they can find solutions that meet their own needs in Dongguan Keyan's customization services and jointly explore the new blue ocean of the scalp care market.