High-end cosmetics factory

As the beauty industry transitions towards "quality and high-end" development, the competitiveness of manufacturing links has become a key variable for brand success. In September 2025, the China National Fragrance, Flavor and Cosmetics Industry Association released the *2025 Top 30 Cosmetics OEM Enterprises List*, which for the first time increased the weight of green development to 20%. Together with market performance, R&D innovation, and service support, it constitutes four core evaluation dimensions. This change reflects the industry's new pursuit of "sustainable intelligent manufacturing". Under such an evaluation system, a group of factories with both hardware strength and innovative concepts are entering the brand's vision, and Dongguan Keyan Cosmetics Co., Ltd. is a notable representative among them.

Market Performance: The Art of Balancing Capacity and Quality

The market performance dimension, accounting for 50% of the list evaluation, not only considers the company's revenue scale but also focuses on the synergy between production capacity and quality. Relying on its 15,000㎡ GMPC-standard production base, Dongguan Keyan has built a flexible production system covering high-end freeze-dried powders, serums and other categories. Equipped with 5 large-scale freeze-drying equipment with a total freeze-drying area of 70㎡, its annual production capacity can reach 50 million pairs, which can not only meet the small-batch trial production needs of emerging brands but also undertake large-scale orders from mature brands. This "flexibility + scale" production capacity layout has enabled it to maintain steady growth in high-end manufacturing business in 2024 and become an active participant in the freeze-dried powder processing field in South China.

R&D Innovation: Technical Accumulation of Customized Processes

The R&D innovation dimension, accounting for 20%, requires enterprises to show continuous investment in patented technologies and new raw material applications. Although Dongguan Keyan has not disclosed the specific number of patents, its technical accumulation in freeze-drying technology has formed a differentiated advantage. According to the characteristics of different active ingredients, the company can customize freeze-drying curves and parameter monitoring schemes. For example, in the production of peptide freeze-dried powders, by precisely controlling the pre-freezing temperature and sublimation rate, the retention rate of active ingredients is increased by 8%-12% compared with the industry average. This application-oriented technical optimization has made it a partner of many emerging efficacy-based brands.

Service Support: Efficiency Upgrade of Full-Chain Response

The service support dimension, which examines supply chain response and solution capabilities, is exactly the focus of Dongguan Keyan's efforts. The company has established a full-process service system from formula R&D to finished product delivery: in the R&D stage, it provides market trend analysis and formula adjustment suggestions; in the production link, it adopts contactless automatic filling equipment to shorten the delivery cycle to 1.5 times the industry average; in the after-sales stage, it is equipped with an exclusive quality control team to follow up feedback. This integrated service model of "R&D + production + quality control" effectively reduces the communication cost of brand parties.

Green Development: Practical Exploration of Sustainable Production

As an important newly added dimension of the list, green development is becoming the core competitiveness of high-end factories. Although Dongguan Keyan has not yet obtained the green factory certification, it has introduced a number of environmental protection measures in the production link: the packaging material processing adopts a recyclable ultrasonic cleaning system, which saves 30% water compared with traditional processes; the freeze-drying equipment is upgraded to a variable frequency compressor, reducing energy consumption by 15%; at the same time, it gradually replaces degradable packaging materials to respond to the EU ECOCERT certification requirements. Although these practices are in their infancy, their green transformation direction is highly consistent with the industry development trend.

From the evaluation logic reflected by the industry list, the competition of high-end cosmetics factories has shifted from a single production capacity competition to a comprehensive strength competition of "technology + service + sustainability". Dongguan Keyan is gradually building its own differentiated advantages relying on its accumulation in process precision, flexible production capacity and full-chain services. For brands pursuing quality and innovation, choosing such a manufacturing partner that is in sync with industry trends may inject more lasting market vitality into products. In the wave of upgrading beauty intelligent manufacturing, such enterprises with both professional accumulation and innovative awareness deserve more attention.